Know which channel earns its spend
Marketing Mix gives you honest, business-account-scoped attribution across every connected channel — Meta, Google, Shopify, email, and WhatsApp — so budget decisions are grounded in real data.
Get started freeKey metrics tracked
Blended ROAS
Total revenue ÷ total ad spend across all channels
MER (Marketing Efficiency Ratio)
Total revenue ÷ total marketing cost (including platform fees)
CAC (Customer Acquisition Cost)
Total spend ÷ new customers acquired
AOV (Average Order Value)
Total revenue ÷ total orders
CVR (Conversion Rate)
Orders ÷ sessions
Channel Contribution %
Each channel's share of attributed revenue
Attribution model
First-touch attribution
Credits the first channel that brought the customer to your store.
Last-touch attribution
Credits the last channel visited before purchase. This aligns with standard platform reporting.
Multi-touch attribution
Attribution uses Shopify orders, provider conversion data and consented campaign signals. Confidence level is shown.
Supported channels
| Channel | Attribution source |
|---|---|
| Meta Ads | Attribution sourced from Meta CAPI and pixel click/view data |
| Google Ads | Attribution sourced from Google click ID (gclid) and conversion tracking |
| Shopify (Direct / Organic) | |
| Email / WhatsApp | Attribution available if email or WhatsApp app is installed |
What data is accessed
- Meta Ads spend, impressions, clicks, and conversions
- Google Ads spend, impressions, clicks, and conversions
- Shopify order revenue, session data, and UTM parameters
- Shopify session attribution, provider click IDs and UTM tags
- Email/WhatsApp campaign send and conversion events (if apps installed)
Why: To compute cross-channel attribution, ROAS, MER, and budget allocation recommendations. Data is stored within your account and is never shared with other Glimmio customers.
Budget allocation recommendations
Based on channel contribution and ROAS trends, Glimmio can generate budget reallocation recommendations for your approval. These appear in the Action Center as advisory or executable actions. Recommendations are only generated when sufficient data is available — Glimmio will not recommend changes based on less than 7 days of comparable data.