Reports

Automated reports that clients actually read

Glimmio generates structured performance reports across every channel and delivers them on your schedule — no manual copying, no incomplete data, no fake sections.

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Report types

Business Overview

Top-level KPIs across all connected channels for the selected business account.

Meta Ads Performance

Campaign, ad set, and ad-level metrics with spend, ROAS, CPA, CTR, and CPM.

Google Ads Performance

Campaign performance, keyword analysis, search terms, and Quality Scores.

Shopify Store

Orders, revenue, AOV, top products, inventory alerts, and abandoned checkouts.

Marketing Mix

Cross-channel attribution, blended ROAS, MER, CAC, and budget allocation signals.

Action Center Summary

Actions suggested, approved, executed, and rolled back in the period.

Creative Performance

Which ad creatives drove the best ROAS and engagement.

Pixel / CAPI Health

Event volume, match quality, dedup rate, and tracking confidence score.

Next Recommendations

Highest-priority actions for the coming week.

Delivery capabilities

Scheduled reports

Send reports daily, weekly, or on a custom schedule to any email address.

Send now

Send an immediate report at any time without setting up a schedule.

Preview before sending

Preview the report content in your browser before dispatching.

Multiple recipients

Send to multiple email addresses. Recipient validation is enforced.

Delivery logs

Every report send attempt is logged with success or failure status.

Data accuracy guarantee

No fake sections

If a data source is not connected or has no data, the section is clearly labeled as “Not connected” or “No data in period” — not filled with sample data.

Provider-missing states

If your email provider is not configured, the email delivery section will show “Provider not configured” rather than failing silently.

Confirmed sends only

A report is only marked as “Sent” when the email provider confirms delivery acceptance. Delivery failures are logged and visible.

Business Account scoping

Every report is scoped to the selected Business Account. Agency users can schedule separate reports for each client account. Report delivery history, recipients, and schedules are isolated per Business Account — one client cannot see another's reports.

Permissions required

PermissionGranted to
reports.readAll roles
reports.scheduleManager, Admin, Owner, Analyst
reports.sendManager, Admin, Owner, Analyst
reports.manageAdmin, Owner