Google Ads intelligence — without the complexity
Glimmio connects to Google Ads via the Google Ads API to sync campaigns, keywords, and search terms — then applies the same AI optimization layer as Meta Ads.
What data is synced
Campaigns
- Budget, bid strategy, status, objective
- Impressions, clicks, spend, conversions
- Campaign type (Search, Shopping, PMax, Display)
- Search terms report
Ad Groups & Ads
- Ad group status, bids, keyword match types
- Responsive search ad headlines & descriptions
- Ad quality scores
- Ad performance by device and time-of-day
Keywords
- Match type (Broad, Phrase, Exact)
- CPC, conversions, conversion rate
- Quality Score, expected CTR, ad relevance
- Search term overlap analysis
Conversions
- Conversion action types and values
- View-through vs click-through conversions
- Cross-device attribution
- Google Tag / gclid tracking status
Executable actions
All actions require your approval before execution.
| Action | What it does |
|---|---|
| Pause campaign | Pause a low-performing or out-of-budget campaign |
| Activate campaign | Re-enable a paused campaign |
| Adjust campaign budget | Increase or decrease daily budget with rollback |
| Add negative keyword | Block irrelevant search terms from triggering ads |
| Adjust keyword bid | Lower bids on high-cost, low-conversion keywords |
Negative keyword mining
One of the highest-value Google Ads optimizations is identifying irrelevant search terms that are triggering your ads and wasting budget. Glimmio scans your search term report, identifies patterns of high-cost, zero-conversion terms, and proposes them as negative keywords for your approval. Once approved, they are added to your campaign or ad group negative keyword list via the Google Ads API.
Permissions required
| Permission | Granted to |
|---|---|
| google.read | All roles |
| google.connect | Admin, Owner, Agency Manager |
| google.manage | Manager, Admin, Owner |
| google.execute_action | Manager, Admin, Owner, Media Buyer |
Manager (MCC) accounts
Glimmio supports Google Ads Manager accounts (MCC). When you connect a Manager account, you can select which client accounts to link to each Business Account in Glimmio. Each Business Account can be linked to one Google Ads customer account.