Email Marketing Integration
Automated lifecycle email flows triggered by Shopify events — from welcome to winback.
RESEND_API_KEY and EMAIL_FROM for email delivery to work. Sending is billed from your wallet at 1.5× provider cost.Lifecycle flows
Welcome series
2–3 email sequence sent after a customer's first purchase or signup.
Abandoned checkout
Up to 3 reminder emails for carts left without completing purchase.
Post-purchase
Order confirmation, shipping updates, and delivery confirmation.
Review request
Triggered 5–7 days after delivery, linked to your Review Collection setup.
Winback
Re-engagement sequence for customers inactive for 30, 60, or 90 days.
What data is accessed
- Customer email addresses from Shopify (only opted-in customers)
- Order and product data to personalize email content
- Email delivery, open, and click events from your email provider
You are responsible for having a valid legal basis (consent or legitimate interest) to email your customers under GDPR, CAN-SPAM, and CASL. Glimmio includes unsubscribe links in all marketing emails.
How to connect
- 1 Ensure your Shopify store is connected from Settings → Integrations.
- 2 Go to Apps → Email Marketing and click Install.
- 3 Configure your sender name and from address.
- 4 Enable lifecycle flows from Apps → Email → Flows.
How to disconnect
Go to Apps → Email Marketing → Settings → Disconnect. All scheduled and pending emails will be cancelled. See our data deletion policy for removing email engagement logs.