WhatsApp Marketing Integration
Reach your customers on WhatsApp with personalized lifecycle messages — from cart recovery to post-purchase reviews.
Use cases
Abandoned checkout recovery
Send a WhatsApp message when a customer adds to cart but doesn't complete checkout. Supports product images and a direct checkout link.
Order status updates
Notify customers when their order is confirmed, shipped, out for delivery, and delivered.
Review requests
Automatically request a review 3–7 days after delivery. Works with the Review Collection app.
Win-back campaigns
Re-engage customers who haven't purchased in 30, 60, or 90 days with a personalized offer.
What data is accessed
- Customer phone numbers from Shopify orders (only for opted-in customers)
- Order details (product names, amount, tracking URL)
- Abandoned checkout data from Shopify webhooks
- Message delivery and read receipts from WhatsApp
Why: To personalize messages and track delivery effectiveness. Customer data is only used to send messages to that specific customer and never shared with other accounts. You are responsible for obtaining valid WhatsApp marketing consent from your customers.
How to connect
- 1 Connect your Shopify store from Settings → Integrations.
- 2 Go to Apps → WhatsApp Marketing and click Install.
- 3 Authorize your Meta WhatsApp Business Account and phone number.
- 4 Configure your message templates and opt-in flow.
- 5 Enable lifecycle flows from Apps → WhatsApp → Flows.
How to disconnect
Go to Apps → WhatsApp Marketing → Settings → Disconnect. All active flows will be immediately paused. Existing message logs are retained for 90 days and then deleted unless you request early deletion from data deletion.