AI Growth Assistant

Your campaign data, answered in plain language

The AI Growth Assistant reads your real account data — Meta Ads, Google Ads, Shopify — and answers your questions, explains anomalies, and proposes actions for your approval.

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Wallet usage: Each AI Assistant query deducts from your Glimmio wallet at 1.5× provider cost (Anthropic Claude). Your plan includes a monthly credit allowance. Once credits are exhausted, queries deduct from your wallet. You must have a positive wallet balance to continue using the assistant.

Capabilities

Campaign performance questions

Ask 'Why did my ROAS drop this week?' and get an answer grounded in your actual Meta, Google, and Shopify data.

Trend explanations

The assistant identifies what changed — new creatives, budget shifts, audience overlap, seasonal patterns — and explains it clearly.

Action proposals

Based on your data, the assistant proposes specific actions. You can approve them directly from the chat.

Cross-channel insight

Questions spanning multiple channels (e.g., 'How is my Shopify conversion rate affecting my Meta ROAS?') are answered with full context.

Natural language

Ask in plain language. No SQL, no custom dashboards, no training required.

Memory within session

The assistant remembers the context of your conversation so follow-up questions are coherent.

Example questions

“Why did my ROAS drop 30% this week?”“Which campaigns are spending the most with the lowest ROAS?”“What creative changes should I make to reduce ad fatigue?”“How much am I spending daily across all channels?”“Which products have the highest abandoned cart rate?”“Should I increase my budget on the Performance Max campaign?”“What is causing the high CPA on my Awareness campaign?”“Which Google keywords are converting and which are wasting budget?”

What data is accessed

Your Meta Ads campaigns, ad sets, ads, and performance insights
Your Google Ads campaigns, ad groups, keywords, and conversions
Your Shopify orders, products, and store metrics
Your blended analytics and attribution data from Glimmio

Privacy: Your account data is sent to Anthropic (Claude) to generate responses. Anthropic does not train on API data from enterprise customers. Conversation history is stored in your Glimmio account and is scoped to your Business Account — other users cannot see your conversations. See our Privacy Policy.

Response format

Every response is structured for easy scanning:

Summary

A 1–3 sentence direct answer to your question.

What was checked

Which data sources, metrics, and date ranges were analyzed.

Key findings

Structured table or list of the most important data points found.

Recommendations

Specific, prioritized next steps. High-risk recommendations require your approval.

Confidence

The assistant labels its confidence level (high / medium / low) based on data availability.

Limitations

The assistant can only answer questions about data in your connected accounts. If Meta, Google, or Shopify is not connected, the assistant will say so clearly rather than fabricating answers.

The assistant does not have access to your ad creative images or video content — only text metadata and performance metrics.

Action proposals from the assistant still require your approval in the Action Center before anything is executed.

Action Center →Creative Studio →Privacy policy Security