Billing & Wallet
Glimmio uses a two-layer billing model: a subscription plan and a usage wallet.
Subscription plans
| Plan | Monthly price | Wallet credit/mo | Ad accounts | Stores |
|---|---|---|---|---|
| Growth | $99/mo | $10.00 | 5 | 3 |
| Scale | $149/mo | $20.00 | 15 | 5 |
| Enterprise | $0/mo | $50.00 | 100 | 100 |
Plans are billed via PayU with a one-time e-mandate (UPI Autopay or card) that auto-renews. You can upgrade, downgrade, or cancel from Settings → Billing.
Wallet
The wallet is a prepaid balance used for usage-based features. Wallet deductions happen at 1.5× the provider's cost, ensuring platform profitability while keeping prices fair.
Which features use the wallet:
- AI Growth Assistant queries
- Creative Studio image generation
- WhatsApp lifecycle messages (per conversation)
- Email sends beyond free tier
- SMS messages
Which features do NOT use the wallet:
- Meta Ads data sync and management (included in plan)
- Google Ads data sync and management (included in plan)
- Shopify data sync (included in plan)
- Action Center recommendations and execution (included in plan)
- Reports and Marketing Mix (included in plan)
- Meta Pixel/CAPI and Google Tag diagnostics (included in plan)
Low balance alerts
When your wallet balance falls below your configured low-balance threshold, Glimmio creates a notification and displays a warning in the billing dashboard. Usage-based features will stop working if your wallet reaches $0.
Topping up your wallet
- Go to Settings → Billing.
- Select a top-up amount and click Add Funds.
- Complete payment via PayU secure checkout (UPI, cards, netbanking).
- Your wallet balance is updated immediately after payment confirmation.
Viewing usage
Settings → Billing → AI Usage shows your monthly credit usage, cost breakdown by feature, and wallet transaction history.